Pengaruh Brand Image, Harga, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Eiger

Miftah, Reza Aulya and , Dra. Wafiatun Mukharomah, M.M. (2023) Pengaruh Brand Image, Harga, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Eiger. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (546kB)
	PDF (Halaman Depan) Halaman Depan.pdf Download (385kB)
	PDF (Bab I) BAB I.pdf Download (154kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (239kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (218kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (211kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (88kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (190kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (421kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (332kB) | Request a copy

Abstract

This study aims to determine the effect of brand image, price, promotion and product quality on purchasing decisions for Eiger products. The sample used in the study was 100 respondents who were Eiger product users in Surakarta. The type of data used in this research is primary data. Methods of data collection using a questionnaire. Data analysis methods used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, F test, and t test. The results of the analysis in this study indicate that brand image has no positive and significant effect on purchasing decisions for Eiger products, price has no positive and significant effect on purchasing decisions for Eiger products, promotion has a positive and significant effect on purchasing decisions for Eiger products, product quality has a positive and significant effect on Eiger product purchase decision.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand image, price, promotion, product quality, purchase decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	REZA AULYA MIFTAH
Date Deposited:	14 Jan 2023 01:52
Last Modified:	14 Jan 2023 01:52
URI:	http://eprints.ums.ac.id/id/eprint/107100

Actions (login required)

View Item