Analisis Strategi Promosi dan Kualitas Produk dalam Meningkatkan Penjualan Beras Jagung

Ghifarsam, Aditya Alaska and , Drs. Kusdiyanto, M.Si. (2022) Analisis Strategi Promosi dan Kualitas Produk dalam Meningkatkan Penjualan Beras Jagung. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of Promotion Strategy and Product Quality in Increasing Sales of Rice and Corn. This research is included in quantitative research. The population of this study is corn rice consumers who live in Klaten district. The samples collected in this study were 100 respondents. The sample selection technique is using purposive sampling where the sample is determined based on certain criteria. The data used is primary data where data is obtained from respondents' answers through a questionnaire that has been given. SPSS 25 is used in research as an analytical tool. The results of this study indicate that (1) Promotion Strategy has a positive and significant influence on Sales Level. (2) Product quality has a positive and significant effect on the level of sales.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Corn Rice, Promotion Strategy, Product Quality, Sales Rate
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADITYA ALASKA GHIFARSAM
Date Deposited:	04 Nov 2022 06:33
Last Modified:	04 Nov 2022 06:35
URI:	http://eprints.ums.ac.id/id/eprint/105407

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