Keputusan Pembelian Produk Tupperware Pada Wanita Dewasa Awal

Susilowati, Endang and -, Susatyo Yuwono, S.Psi, M.Si, Psikolog (2022) Keputusan Pembelian Produk Tupperware Pada Wanita Dewasa Awal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the purchasing decisions of Tupperware products in adult women. This study used qualitative research methods. Qualitative research methods will be carried out using a phenomenological approach. The phenomenological research method is an approach that aims to reveal and understand and then describe the meaning of one's life experiences regarding certain concepts or phenomena by exploring human consciousness. This research will use the method of collecting data by means of interviews. The results of the study conclude that the dynamics in deciding to buy tupperware products in early adult women are by searching for information about tupperware, buying reasons based on functional needs or emotional satisfaction desires, buying tupperware products, which will then post-purchase, namely the level of subject satisfaction in buying and use tupperaware products. Tupperware product purchasing decisions in early adult women are influenced by the influence of friends, conformity, status shows, product advantages, product prices, brand image, discounts, and bonuses.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product, tupperware women
Subjects:	B Philosophy (General) > BB Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	ENDANG SUSILOWATI
Date Deposited:	05 Sep 2022 03:52
Last Modified:	06 Sep 2022 03:43
URI:	http://eprints.ums.ac.id/id/eprint/104705

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