Pengaruh Efektivitas Electronic Word Of Mouth, Brand Ambassador dan Diskon Terhadap Tingkat Penjualan Produk MS Glow

Narulita, Selly Dwi and , Imron Rosyadi, S.E., M.Si. (2022) Pengaruh Efektivitas Electronic Word Of Mouth, Brand Ambassador dan Diskon Terhadap Tingkat Penjualan Produk MS Glow. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of the effectiveness of electronic word of mouth, brand ambassadors and Discounts on the level of sales of MS Glow products. The population of this research is the people of Surakarta and the sample in this study is 200 respondents. The type of data used in this study is primary data. Methods of data collection using a questionnaire and processed using the SPSS analysis tool. The results showed that electronic word of mouth, brand ambassadors, discounts had a significant effect on the level of sales of Ms Glow's products.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Electronic Word of Mouth, Brand Ambassador, Discount, Sales Level
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SELLY DWI NARULITA
Date Deposited:	12 Aug 2022 08:07
Last Modified:	12 Aug 2022 08:07
URI:	http://eprints.ums.ac.id/id/eprint/103784

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