Analisis Pengaruh Company Characteristic, Consumer Brand Characteristic, Dan Brand Credibility Terhadap Brand Loyalty Shampo Pantene Di Soloraya

Maytasari, Dwi and , Dr. Drs. Moechammad Nasir, MM (2022) Analisis Pengaruh Company Characteristic, Consumer Brand Characteristic, Dan Brand Credibility Terhadap Brand Loyalty Shampo Pantene Di Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi.pdf Download (520kB)
	PDF (Halaman Depan) Halaman Depan.pdf Download (683kB)
	PDF (Bab I) Bab I.pdf Download (125kB)
	PDF (Bab II) Bab II.pdf Restricted to Repository staff only Download (98kB) | Request a copy
	PDF (Bab III) Bab III.pdf Restricted to Repository staff only Download (98kB) | Request a copy
	PDF (Bab IV) Bab IV.pdf Restricted to Repository staff only Download (294kB) | Request a copy
	PDF (Bab V) Bab V.pdf Restricted to Repository staff only Download (11kB) | Request a copy
	PDF (Daftar Pustaka) Daftar Pustaka.pdf Download (91kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (489kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) Pernyataan Publikasi.pdf Restricted to Repository staff only Download (237kB) | Request a copy

Abstract

This study aims to analyze and discuss the effect of company characteristic, consumer brand characteristic, and brand credibility on brand loyalty in Pantene shampoo in Soloraya. The population in this study were consumers of Pantene shampoo in Soloraya with a sample of 217 respondents. Data collection techniques through the distribution of questionnaires. Analysis of the data in this study using SmartPLS version 3.0. The sampling technique in this study uses purposive sampling and the data testing technique used in this study includes the outer model consisting of convergent validity, discriminant validity, composite reliability, Cronbach's alpha and multicollinearity tests as well as the inner model consisting of coefficient determination, goodness of fit. , test effect size (f2), and test the hypothesis. The results of this study indicate that company characteristic has a significant effect on brand loyalty, consumer brand characteristic has a significant effect on brand loyalty, and brand credibility has no significant effect on brand loyalty

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	company characteristic, consumer brand characteristic, brand credibility, brand loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DWI MAYTASARI
Date Deposited:	10 Aug 2022 04:05
Last Modified:	10 Aug 2022 04:06
URI:	http://eprints.ums.ac.id/id/eprint/103246

Actions (login required)

View Item