Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Minat Beli Produk Sandal Swallow

Purba Prihastama, Dhoni and , Drs. Wiyadi, M.M., Ph.D. (2022) Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Minat Beli Produk Sandal Swallow. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, price, and promotion on buying interest in sandal swallow products. This study is a quantitative study using a sample of 150 respondents, namely students in the city of Surakarta. This study uses a type of sample collection using purposive sampling where the researcher provides specific criteria for sampling. Methods of data collection using a questionnaire. Data analysis using SPSS software. The data analysis technique used is validity test, reliability test, multicollinearity test, normality test, regression analysis Multiple regression analysis method, partial test (t test), simultaneous significant test (F test), coefficient of determination test (R2). The result of this study explain that product quality, price and promotion have a positive and significant effect on buying interest in swallow sandal products

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product quality, price, promotion, buying interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DHONI PURBA PRIHASTAMA
Date Deposited:	08 Aug 2022 07:54
Last Modified:	08 Aug 2022 07:54
URI:	http://eprints.ums.ac.id/id/eprint/102899

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