Pengaruh Atribut Produk dan Persepsi Harga Terhadap Minat Beli Biji Kopi dan Kopi di Geger Geni (Coffe Artisan & Roastery)

Al Hadad, Zulfikar Zein and , Dr. Jati Waskito SE., M.Si (2022) Pengaruh Atribut Produk dan Persepsi Harga Terhadap Minat Beli Biji Kopi dan Kopi di Geger Geni (Coffe Artisan & Roastery). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine: Product attributes to buying interest at Geger Geni Coffee Artisan & Roastery and Price perception of buying interest at Geger Geni Coffee Artisan & Roastery. The methods in this study belong to the type of survey methods. The population is consumers who have purchased coffee bean products, coffee drink products, and consumers who have visited Geger Geni Coffee Artisan & Roastery as many as 100 people. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analyst technique uses multiple regression. The results of this study shows: Product attributes have a positive and significant effect on buying interest. This is evidenced by the calculated t value of 10.077, the significance value of 0.000<0.05, and the regression coefficient of 0.625. Price perception has a positive and significant effect on buying interest. It is evidenced from the calculated t value of 5.811, the significance value of 0.000<0.05, and the regression coefficient of 0.360. The R square value is 0.916 which means that 91.6% of consumers are influenced by product attributes and price perceptions and the rest are influenced by other factors.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product attributes, price perception, buying interest
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ZULFIKAR ZEIN ALHADAD
Date Deposited:	06 Aug 2022 06:49
Last Modified:	06 Aug 2022 06:49
URI:	http://eprints.ums.ac.id/id/eprint/102842

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