Pengaruh Kualitas Produk, Promosi Dan Desain Terhadap Keputusan Pembelian Perumahan Minimalis Di Solo Raya

Syarif, Muh. Rofi Zaky and , Prof. Dr. H. M. Wahyudin, MS. (2022) Pengaruh Kualitas Produk, Promosi Dan Desain Terhadap Keputusan Pembelian Perumahan Minimalis Di Solo Raya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of promotional strategies on purchasing decisions. Analyzing the effect of product quality on purchasing decisions. Analyze the influence of design on purchasing decisions. The population in this study is the entire community in making purchasing decisions and the sample to be taken is 150 respondents. The results showed that the product quality variable had a positive and significant effect on purchasing decisions. The promotion variable has a positive and significant effect on purchasing decisions. The design variable has a positive and significant effect on purchasing decisions. Thus, the first, second and third hypotheses proposed are proven true.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Kualitas Produk, Promosi, Desain dan Keputusan Pembelian
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUH ROFI ZAKY SYARIF
Date Deposited:	03 Aug 2022 08:50
Last Modified:	03 Aug 2022 08:50
URI:	http://eprints.ums.ac.id/id/eprint/102370

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