Rahma, Fida Nur and , Dr. Moechammad Nasir, S.E., M.M. (2022) Analisis Pengaruh Brand of Satisfaction, Experience dan Reputation Terhadap Brand Loyalty Pada Produk Herbal Merek Halal Network International (HNI) di Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The goal to be achieved by holding this research is to analyze and discuss the influence of brand satisfaction, brand experience and brand reputation on brand loyalty on Halal Network International (HNI) products in Soloraya. While the formulation of the problem in this study is whether brand satisfaction, brand experience and brand reputation have a significant effect on brand loyalty on Halal Network International (HNI) products in Soloraya. The hypothesis proposed in this study is that brand satisfaction, brand experience and brand reputation have a significant effect on brand loyalty. The population in this study were consumers of HNI products in Soloraya with a sample of 150 respondents. The sampling technique in this study used non-probability sampling with a purposive sampling approach. Data collection techniques through the distribution of questionnaires with google form. The results of the analysis in this study indicate that brand satisfaction has a significant effect on brand loyalty (H1); brand experience has a significant effect on brand loyalty (H2); brand reputation has a significant effect on brand loyalty (H3)
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | brand satisfaction, brand experience, brand reputation, brand loyalty |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | FIDA NUR RAHMA |
| Date Deposited: | 08 Aug 2022 02:47 |
| Last Modified: | 08 Aug 2022 02:47 |
| URI: | http://eprints.ums.ac.id/id/eprint/102236 |
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