Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Produk Gamelan Siswosumartan Di Surakarta

Purnomo, Fadhil Gibran and , Dr. Jati Waskito, S.E., M.Si. (2022) Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Produk Gamelan Siswosumartan Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, price perception and promotion on decision making of gamelan Siswosumartan product n Surakarta. The population in this study were all buyers of gamelan Siswosumartan product in Surakarta who had bought gamelan Siswosumartan product n Surakarta. The sampling technique uses purposive sampling with a sample size of 100 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. Data analysis method used is multiple linear regression analysis using several variables, namely product quality, price perception, promotion and decision making. The results of data analysis in this study indicate that product quality, price perception and promotion partially have a positive and significant effect on decision making of gamelan Siswosumartan poduct in Surakarta.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Product Quality, Price Perception, Promotion, Decision Making
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FADHIL GIBRAN PURNOMO
Date Deposited:	25 Jul 2022 04:38
Last Modified:	25 Jul 2022 04:38
URI:	http://eprints.ums.ac.id/id/eprint/101843

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