Pengaruh Pelayanan, Harga Dan Promosi Terhadap Minat Beli Pada Biro Perjalanan Adhitourtravel

Adhitia, Yosa and , Prof. Dr. H.M. Wahyuddin, M.S. (2021) Pengaruh Pelayanan, Harga Dan Promosi Terhadap Minat Beli Pada Biro Perjalanan Adhitourtravel. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service, price and promotion on buying interest at the Adhitourtravel Travel Bureau. This type of research is quantitative research, with a population of all customers who use the services of the Adhitourtravel Travel Bureau. The sampling technique used non-probability sampling with a total sample of 148 people. The data collection technique used a questionnaire distributed through an online whatsapp group. Based on the results of data processing with the help of the SPSS version 21 application, the results showed that the service variable had a significant positive effect on buying interest at the Adhitourtravel Travel Bureau. The price variable has a significant positive effect on buying interest at the Adhitourtravel Travel Bureau. The promotion variable has a significant positive effect on buying interest at the Adhitourtravel Travel Bureau. Simultaneously the three independent variables affect the dependent variable.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Service, Price, Promotion and Purchase Interest
Subjects: H Social Sciences > HB Economic Theory
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: YOSA ADHITIA
Date Deposited: 04 Sep 2021 02:08
Last Modified: 04 Sep 2021 02:09
URI: http://eprints.ums.ac.id/id/eprint/94184

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