Analisis Pengaruh Religiusitas, Pengetahuan Produk Halal Dan Gaya Hidup Sehat Terhadap Niat Beli Produk Halal

Vrasica, Rino and , Dr. Rini Kuswati, S.E., M.Si (2021) Analisis Pengaruh Religiusitas, Pengetahuan Produk Halal Dan Gaya Hidup Sehat Terhadap Niat Beli Produk Halal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of religiosity, knowledge of halal products and a healthy lifestyle on purchase intention of halal products. The research method used is a method with a quantitative approach used to examine a specific population or sample, namely Muslim consumers aged 17 years and over who are in the former Surakarta residency. Sampling was carried out by non-probability sampling method with 200 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) religiosity has a positive and significant effect on purchase intention of halal products. (2) knowledge of halal products has a positive and significant effect on purchase intention of halal products. (3) a healthy lifestyle has a positive and significant effect on purchase intention of halal products.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	religiosity, product knowledge, healthy lifestyle, purchase intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RINO VRASICA
Date Deposited:	19 Feb 2021 03:02
Last Modified:	19 Feb 2021 03:03
URI:	http://eprints.ums.ac.id/id/eprint/89248

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