Pengaruh Motivasi, Persepsi Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor Merek “Honda” Di Kawasan Surakarta

Ardian, Ken Bagus Mukti and , Lukman Hakim, S.E., M.Si. (2020) Pengaruh Motivasi, Persepsi Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor Merek “Honda” Di Kawasan Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The product offered by the company is one of the motivations, perceptions and attitudes of consumers in making purchasing decisions. This study is to determine consumer attitudes towards the decision to purchase a Honda motorcycle in the Surakarta region. The type of data in this study is primary data that has been distributed to respondents using a questionnaire determined using the purposive sampling method by conducting research samples in accordance with the research objectives and criteria set by 100 people. The analytical tool used in this study is the validity test, reliability test, classic assumption test, simple linear regression analysis and moderation regression. The results of the analysis show motivation, perceptions, and positive consumer attitudes towards Honda consumer purchasing decisions in the Surakarta region.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	motivation, perception, consumer attitudes and purchasing decisions
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	KEN BAGUS MUKTI ARDIAN
Date Deposited:	16 Jun 2020 06:31
Last Modified:	16 Jun 2020 06:32
URI:	http://eprints.ums.ac.id/id/eprint/82923

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