Analisis Pengaruh Promosi, Kepuasan Pelanggan dan Kualitas Produk Terhadap Pembelian Ulang Pada Aplikasi Belanja Online Bukalapak (Studi Kasus di Sukoharjo)

Kurniawan, Musyafa Fandra and , Dra. Wuryaningsih DL, MM (2020) Analisis Pengaruh Promosi, Kepuasan Pelanggan dan Kualitas Produk Terhadap Pembelian Ulang Pada Aplikasi Belanja Online Bukalapak (Studi Kasus di Sukoharjo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine whether promotion, customer satisfaction and product quality influence the repurchase decision on the Bukalapak online shopping application. The sample in this study was the people who resided in Sukoharjo and had purchased products through an online store application. The sampling technique used in this study was purposive sampling by taking 111 respondents. Data collection methods used are through field studies in the form of personal questionnaires. The analytical tool used in this study is multiple linear regression. The results obtained from this study have several findings, the first is the promotion has a positive and insignificant effect on repurchase decisions, second, customer satisfaction has a positive and significant effect on repurchase and third, product quality has a positive and insignificant effect on repurchase

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	promotion, customer satisfaction, product quality, repurchase decision.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUSYAFA FANDRA KURNIAWAN
Date Deposited:	23 Jan 2020 07:34
Last Modified:	23 Jan 2020 07:34
URI:	http://eprints.ums.ac.id/id/eprint/79980

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