Analisis Strategi Pemasaran dengan Menggunakan Metode Marketing Mix 7P (Studi Kasus: CV Ngremboko Klaten)

Bagus Ariyanto, Anang and , Munajat Tri Nugroho, S.T., M.T., Ph.D (2019) Analisis Strategi Pemasaran dengan Menggunakan Metode Marketing Mix 7P (Studi Kasus: CV Ngremboko Klaten). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

CV. Ngremboko Klaten is an individual company that was founded by Mr. Marsono in, this CV is engaged in textiles with products in the form of towels, ihrom fabrics and washcloths. For the sales system in CV Ngeremboko Klaten, make to order, where the company produces goods when there is an order. One of the problems that occur in the company lies in marketing, where marketing is carried out only by word of mouth promotion, so that the scope of sales is not broad which causes the company's profit is not maximized. This study aims to determine the application of the 7P marketing mix, to develop marketing strategies using the 7P marketing mix approach. This research uses 7P marketing mix method, marketing mix is a set of marketing variables used by companies to pursue sales targets, marketing mix consists of product, price, place, promotion, people, process, physical evidence. Based on the validity and reliability tests the results obtained are 0.71 on the process variable, 0.5992 on the promotion variable, 0.552 on the place variable, the product variable 0.5414, and the reliability test results obtained 0.788. It can be concluded that the test data taken is valid and reliable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Marketing Strategy, Marketing Mix, Validity, Reliability
Subjects:	T Technology > TX Home economics
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	ANANG BAGUS ARIYANTO
Date Deposited:	21 Nov 2019 06:57
Last Modified:	21 Nov 2019 06:57
URI:	http://eprints.ums.ac.id/id/eprint/79354

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