Analisis Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Produk Sepatu Olahraga Merek Specs Studi Empiris di Kota Solo

Manggala, Ardian Setia and , Drs. Wiyadi, MM., Ph.D. (2019) Analisis Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Produk Sepatu Olahraga Merek Specs Studi Empiris di Kota Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to analyze the influence of price, product quality, and the promotion of purchasing the brand sports shoes Specs in Solo. The population in this research is the entire community of Solo ever wear or have never wear sports shoes brands product Specs and samples are examined as many as 150 respondents (sample). Based on the results of the research of variable prices significantly to more influenced purchase decisions. Variable product quality significantly to influential buying decision. Promotion variables are more influenced significantly to purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, product quality, promotion and purchasing decisions
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARDIAN SETIA MANGGALA
Date Deposited:	27 Aug 2019 03:57
Last Modified:	27 Aug 2019 03:57
URI:	http://eprints.ums.ac.id/id/eprint/77345

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