Analisis Pengaruh Kualitas Makanan, Harga, Lokasi Dan Promosi Terhadap Loyalitas Konsumen (Studi Kasus Pada Wedangan Di Kota Surakarta

Oktaviana, Nnur Aini and -, Dr Muzakar Isa, Se., M.Si (2018) Analisis Pengaruh Kualitas Makanan, Harga, Lokasi Dan Promosi Terhadap Loyalitas Konsumen (Studi Kasus Pada Wedangan Di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

his study aims to determine the quality, price, location and promotion of consumer loyalty. This type of research is a quantitative research with field survey approach. Sample as many as 107 respondents who are Wedangan customers in Surakarta City especially Wedangan Radjiman, Wedangan Waroeng Kroepoek, Wedangan Lawang Djonjing and Wedangan Tiga Tjeret / Playground. The results showed that: food quality variables have positive and insignificant effect on consumer loyalty, price variable, location and positive and significant promotion to customer loyalty Wedangan in Surakarta City. Thus, it is suggested that the managerial wedangan further improve the quality of food. It will be able to increase customer satisfaction and make consumers become more loyal.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kualitas Makanan, Harga, Lokasi, Promosi, Loyalitas Konsumen
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NUR AINI OKTAVIANA
Date Deposited:	01 Aug 2018 07:52
Last Modified:	01 Aug 2018 07:52
URI:	http://eprints.ums.ac.id/id/eprint/64415

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