Analisis Pengaruh Pelayanan, Promosi, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Di Matahari Departement Store (studi Kasus Matahari Departemen Store Solo, Cabang Singosaren)

Nugroho, Ardiansyah Bayu and , Sri Murwanti, SE. M.M, (2016) Analisis Pengaruh Pelayanan, Promosi, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Di Matahari Departement Store (studi Kasus Matahari Departemen Store Solo, Cabang Singosaren). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aim of this study was to determine the effect jointly or in partial, Service, Promotion, Product Quality, Price on Purchasing Decisions in Matahari Department Store Singosaren Solo. This research is descriptive quantitative questionnaire as a data collection tool that is analyzed using data proces sing software SPSS for Windows version 22. The samples were carried out using non-probability sampling through accidental sampling method, the number of respondents used was 100 respondents. The result is either jointly or individually variable Care, Promotion, Product Quality, Price on Purchasing Decisions in Matahari Department Store Singosaren Solo. The survey results revealed that the price variable is a variable that gives the most influence on purchasing decisions.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Pelayanan, Promosi, Kualitas Produk, Harga dan Keputusan Pembelian Care, Promotion, Product Quality, Price and Purchase Decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with username b100110232
Date Deposited: 26 Jan 2016 07:52
Last Modified: 11 Jan 2017 10:56
URI: http://eprints.ums.ac.id/id/eprint/40485

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