Pengaruh Brand Ambassador Fashion Lifestyle Dan Desain Produk Terhadap Minat Beli Produk Erigo Di Surakarta

Misbahuddin, Muhammad Fajar and , Drs. Wiyadi, M.M., Ph.D (2022) Pengaruh Brand Ambassador Fashion Lifestyle Dan Desain Produk Terhadap Minat Beli Produk Erigo Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of brand ambassador, fashion lifestyle and product design on purchasing intention erigo products in Surakarta. The type of research used is a quantitative type. The population of this study were all UMS and UNS students in Surakata. The research simple size was respondents using purposive sampling method. Collecting data through the distribution of a list of statements or quetionnaires to UMS and UNS students who are live in Surakarta. The data analysis method used is multiple regression analysis using SPSS 15. The results of this study indicate that (1) brand ambassador has a positive and significant effect on purchasing intention. (2) fashion lifestyle has a positive and significant effect on purchasing intention. (3) product design has a positive and significant effect on purchasing intention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Purcahasing intention, brand ambassador, fashion lifestyle, product design
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD FAJAR MISBAHUDDIN
Date Deposited:	02 Feb 2022 04:41
Last Modified:	02 Feb 2022 04:42
URI:	http://eprints.ums.ac.id/id/eprint/97045

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