Riset Keperilakuan Minat Beli Konsumen

Primadana, Arobizar and , Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Riset Keperilakuan Minat Beli Konsumen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research was conducted with the aim of knowing the effect of Product Quality, Advertising And Trust on Customer Purchase Intention. The model used is Linier Regression, F test and T test. The sample taken in this study is by distributing questionnaires to respondents. In this study, there were 51 respondents. Product quality,advertising, and trust are in a very influential condition on consumer buying interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Product Quality, Adversiting, Trust, Cunsumer Purchase Interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	AROBIZAR PRIMADANA
Date Deposited:	08 Feb 2021 04:28
Last Modified:	08 Feb 2021 04:28
URI:	http://eprints.ums.ac.id/id/eprint/88843

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