Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Ella Skin Care (Studi pada Mahasiswa Universitas Muhammadiyah Surakarta)

Kinasih, Priska Apri and , Drs. Kusdiyanto, M.Si. (2020) Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Ella Skin Care (Studi pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price and quality of service on Ella Skin Care consumer satisfaction. In this study used a sample of 100 Ella Skin Care consumers at Muhammadiyah University Surakarta University. From the results of testing the models in this study, using purposive sampling with the help of IBM SPSS Statistics 25.0 software. Data analysis method used is multiple linear regression analysis using several variables, namely price, service quality and customer satisfaction. The results showed that the price had a significant effect on customer satisfaction with the results of the t test with a significance value of 0,000 less than 0.05, and the quality of service had a significant effect on customer satisfaction with the results of the t test with a significance value of 0.00 less than 0.05. R Square value of 0.618 indicates that the price variable (X1) and service quality (X2) are able to explain the variable of customer satisfaction (Y) of 61.8% while the remaining 38.2% is explained by other variables outside the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, service quality, consumer satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRISKA APRI KINASIH
Date Deposited:	24 Jun 2020 10:30
Last Modified:	24 Jun 2020 10:30
URI:	http://eprints.ums.ac.id/id/eprint/83042

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