The Effect of Perceived-Value Towards Customer Loyalty With Consumer Trust As Intervening Variable: Empirical Study in International Program Universitas Muhammadiyah Surakarta

Latifah, Siti and , Soepatini, SE, Msi, Ph.D. (2018) The Effect of Perceived-Value Towards Customer Loyalty With Consumer Trust As Intervening Variable: Empirical Study in International Program Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

his quantitative research examines the effect of perceived-value towards customers loyalty with customer trust as inventing variable in context of UMS international program. This study aims to investigate whether the relationship between six dimensions of perceived-value; functional value, emotional value, social value, price value, physical evidence, personnel and customers trust can be influenced customer loyalty . Probability stratified random sampling employed in this research, and 81 respondents’ data were obtained through questionnaire-based survey. There are three models to explain the relationship of perceived-value to customer loyalty with customer trust as intervening variable. After they were analyzed, the first model confirmed that perceived-value influence trust and the second model confirmed that perceived-value has no significant effect to customer loyalty and the third model showed if there is a significant effect of trust to loyalty. The sobel test shows that customer trust is mediating between perceived- value and customer loyalty

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	customer perceived-value, customer trust, customer loyalty, international program
Subjects:	H Social Sciences > HD Management, Business and Labor > Management
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	SITI LATIFAH
Date Deposited:	09 Aug 2018 03:00
Last Modified:	09 Aug 2018 03:00
URI:	http://eprints.ums.ac.id/id/eprint/65635

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