Dampak Employer Branding Dan Employee Engagement Terhadap Turnover Intention Pada Karyawan Gen Z Di Industri F&B

Irfan, Muhamad and , Suwanda Priyadi, S.Psi., M.A. (2026) Dampak Employer Branding Dan Employee Engagement Terhadap Turnover Intention Pada Karyawan Gen Z Di Industri F&B. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Turnover intention is a crucial issue in the food and beverage industry, particularly among Generation Z employees who tend to seek flexibility, meaningful work, and a positive work environment. This study aims to examine the impact of employer branding and employee engagement on turnover intention among Generation Z employees. The research employed a quantitative approach using a survey method. The population in this study consisted of all employees of Kopi Bahagia Bersama. Data were collected from 40 participants through an online questionnaire, using instruments that measured employer branding, employee engagement, and turnover intention. The data were analyzed using multiple linear regression with the assistance of SPSS version 29. The results showed that neither employer branding nor employee engagement had a significant impact—either partially or simultaneously—on turnover intention. Although the direction of the relationship aligned with theoretical expectations suggesting that employer branding and employee engagement could potentially reduce turnover intention, the findings of this study did not demonstrate a statistically significant effect. These results indicate the need for additional approaches or the exploration of other variables to effectively reduce turnover intention among Generation Z employees in the food and beverage sector.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	employee engagement, employer branding, Generation Z, food and beverage industry, turnover intention
Subjects:	E Education > Education (General)
Divisions:	Fakultas Psikologi > S1 Psikologi
Depositing User:	MUHAMMAD IRFAN
Date Deposited:	19 May 2026 07:59
Last Modified:	19 May 2026 07:59
URI:	http://eprints.ums.ac.id/id/eprint/145678

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