Bharata, Ilyas Wahyu and , Diah Priyawati (2026) Perancangan Dan Implementasi Sistem Katalog Produk Digital Dengan Analitik Dan Rekomendasi Produk Pada CV. CKA Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
CV. CKA Solo is a company engaged in the distribution of household appliances, particularly cookware products, which faces challenges in expanding its market reach due to conventional promotional methods. This research intends to create and execute a web-based digital product catalog system equipped with analytics and product recommendation features to improve promotional effectiveness and user experience. The employs a Research and Development (R&D) strategy based on the Waterfall model, which includes stages of requirement analysis, system design, implementation, testing, and evaluation. The system utilizes Django framework for the backend, React.js for the frontend, and MySQL as the database. The main features include product management (CRUD), an interactive digital catalog interface, an analytics module to visualize sales trends, and a recommendation system utilizing content-based filtering through cosine similarity.. Performance testing using Apache JMeter demonstrates that the system begins to experience overload at loads exceeding 3,000 users, characterized by a 3.37% error rate. Usability testing employing the System Usability Scale (SUS) yielded a score of 69,25, indicating that the system is categorized as Acceptable with a rating close to Good. Consequently, this system has been demonstrated to be viable and efficient in supporting the digitalization of promotions at CV. CKA Solo.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | analytics, catalog, recommendation, small business, Waterfall. |
| Subjects: | T Technology > Information Technology > Software. Aplication > Data Manajemen T Technology > Information Technology T Technology > Information Technology > Software. Aplication > Software Engineering T Technology > Information Technology > Software. Aplication > E-Commerce |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Teknik Informatika |
| Depositing User: | ILYAS WAHYU BHARATA |
| Date Deposited: | 18 May 2026 02:48 |
| Last Modified: | 18 May 2026 02:48 |
| URI: | http://eprints.ums.ac.id/id/eprint/145559 |
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