Habibi, Muhammad Fawwaz and , Soepatini, S.M., M.Si., Ph.D (2026) The Influence Of Corporate Social Responsibility On Interest In Applying For A Job Mediated By The Company's Reputation. UNSPECIFIED thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
Naskah Publikasi-Fawwaz.pdf Download (216kB) |
|
PDF (Halaman Depan)
Halaman Depan.pdf Download (301kB) |
|
PDF (Bab I)
BAB I.pdf Download (100kB) |
|
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (139kB) |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (123kB) |
|
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (253kB) |
|
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (11kB) |
|
PDF (Daftar Pustaka)
Daftar pustaka.pdf Download (91kB) |
|
PDF (Lampiran)
Lampiran.pdf Restricted to Repository staff only Download (290kB) |
|
PDF (Surat Pernyataan Publikasi)
surat pernyataan publikasi habib .pdf Restricted to Repository staff only Download (611kB) |
Abstract
This study examines the factors that shape the interest in job applications influenced by Corporate Social Responsibility (CSR) mediated by corporate reputation in the context of final semester students and fresh graduates in the city of Solo. Using a quantitative research approach, data was collected from 140 respondents who have interacted with the brand and analyzed using structural equation modeling (SEM-PLS). The findings indicate that CSR significantly enhances corporate reputation, which ultimately has a positive impact on the intention to apply. Furthermore, corporate reputation acts as a mediator in the relationship between CSR and intention to apply, emphasizing its crucial role in attracting potential employees. These findings highlight the importance of CSR in building a good corporate reputation. This study also provides practical recommendations to enhance CSR strategies and corporate reputation to attract potential employees.
| Item Type: | Thesis (UNSPECIFIED) |
|---|---|
| Uncontrolled Keywords: | CSR, Corporate Reputation, Intention to Apply |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Management H Social Sciences > HD Management, Business and Labor > Management > Promosi > CSR (Corporate Social Responsibility) |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | MUHAMMAD FAWWAZ HABIBI |
| Date Deposited: | 16 May 2026 03:30 |
| Last Modified: | 16 May 2026 03:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/145104 |
Actions (login required)
 |
View Item |
