Kebijakan Hukum Terhadap Pemerasan Pengusaha vs Influencer (Studi Kasus Nikita Mirzani vs Reza Gladys)

Kylaemery, Vania and , Dr. Rizka, S.Ag., M.Н (2026) Kebijakan Hukum Terhadap Pemerasan Pengusaha vs Influencer (Studi Kasus Nikita Mirzani vs Reza Gladys). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The development of information and communication technology in the current digital era has brought significant changes to various aspects of people's lives, particularly in the economic, trade, and product marketing sectors. This development is also utilized for promotions or advertising to attract attention and convey messages and information about a product. In digital marketing practices, collaboration between businesses and influencers is carried out through a system known as endorsement. An endorsement is an agreement between a business and an influencer who will act as an endorser. However, this arrangement has been misused by certain influencers to extort business owners. This study aims to analyze legal policies governing the criminal acts of extortion and threats. The results show that certain influencers extort business owners to fulfill their desires, which can harm the victims through extortion and threats. The main challenge in enforcing the law on extortion is digital evidence in the social media era. Based on cases involving influencers and entrepreneurs, developments in jurisprudence demonstrate a tendency towards an adaptive approach. The courts emphasize that legal protection is provided to humans to maintain the security and safety of all citizens. This research is a normative-juridical study with a statutory approach. The legal materials used include primary, secondary, and tertiary legal materials, with data collection using literature review. Data analysis was conducted descriptively, outlining legislation, legal concepts, and court decisions, and concluding with conclusions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Pemerasan, Pengancaman, Endorsement, Influencer, Era digital
Subjects:	K Law > Indonesia Law
Divisions:	Fakultas Hukum > S1 Ilmu Hukum
Depositing User:	VANIA KYLAEMERY
Date Deposited:	11 May 2026 07:39
Last Modified:	11 May 2026 07:39
URI:	http://eprints.ums.ac.id/id/eprint/144762

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