“Pengaruh Penggunaan Akun Instagram “@Pondok.Ngruki” Terhadap Citra Pondok Pesantren Islam Al-Mukmin Ngruki”

Izzati, Helena Atifa Khusna and -, Agus Triyono, S.Sos., M.si. (2026) “Pengaruh Penggunaan Akun Instagram “@Pondok.Ngruki” Terhadap Citra Pondok Pesantren Islam Al-Mukmin Ngruki”. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of the use of the Instagram account @pondok.ngruki in enhancing the image of Pondok Pesantren Islam Al-Mukmin Ngruki in the digital Communication era. The development of social media has encouraged Islamic educational institutions to utilize digital Platform s as Communication and Publication tools to build a positive Public perception. This research employed a quantitative approach using a survey method by distributing questionnaires to 100 respondents who had followed the Instagram account @pondok.ngruki for at least six months. The sampling technique used Purposive sampling approach. Data analysis was conducted using simple linear regression with the assistance of SPSS software. The results show that the use of the Instagram account @pondok.ngruki has a significant effect on the image of Pondok Pesantren Islam Al-Mukmin Ngruki. This is indicated by a significance value of 0.001 < 0.05 and an F-value of 291.869, which means that the alternative hypothesis is accepted. In addition, the correlation coefficient (R) value of 0.862 indicates a very strong relationship between Instagram usage and the pesantren’s image, while the coefficient of determination (R Square) value of 0.743 indicates that the use of the Instagram account contributes 74.3% to improving the institution’s image. These findings suggest that the strategic use of Instagram through informative, interactive, and consistent content can serve as an effective digital Communication medium in building a positive image of Islamic educational institutions in society.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Instagram, media sosial, citra pesantren.
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	HELENA ATIFA KHUSNA IZZATI
Date Deposited:	09 May 2026 03:35
Last Modified:	09 May 2026 03:35
URI:	http://eprints.ums.ac.id/id/eprint/144684

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