PERANCANGAN STRATEGI PENGEMBANGAN USAHA MENGGUNAKAN METODE SWOT DAN QSPM (Studi Kasus: UMKM ROTI SARAPAN PAGIKU)

Daffa Dwinanda, Irfan and -, Ratnanto Fitriadi, S.T., M.T (2025) PERANCANGAN STRATEGI PENGEMBANGAN USAHA MENGGUNAKAN METODE SWOT DAN QSPM (Studi Kasus: UMKM ROTI SARAPAN PAGIKU). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Roti Perdamaian Pagiku is a Micro, Small, and Medium Enterprise engaged in home-made bread production, with main products including white bread and jam-filled bread. The problems faced include marketing strategies that are still limited to word of mouth promotion, a less extensive distribution system, and product quality that is still standard, and does not yet have a strong brand identity. This study aims to identify business development strategies at Roti Perdamaian Pagiku MSMEs using Strengths, Weaknesses, Opportunities, Threats (SWOT) and Quantitative Strategic Planning Matrix (QSPM) analysis. The research method used is SWOT analysis to identify and assess internal factors in the form of strengths and weaknesses, as well as external factors in the form of opportunities and threats. then the QSPM method to assess and determine the most relevant strategic priorities to be implemented based on the results of the previous SWOT analysis. Based on the results of the study, the IFE matrix value has a total score of 3.18 and the EFE matrix is 2.98. The company's IE position is in quadrant IV which indicates a grow and build strategy. The QSPM results show that the strategy of utilizing social media to introduce products and outlets in the form of regular posts related to products and outlets to the public is the most attractive to implement with a Total Attractive Score (TAS) of 7.342.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Keywords: Strategy, Development, Business, SWOT, QSPM
Subjects:	T Technology > TI Industrial Engineering T Technology > TI Industrial Engineering > Production Process
Divisions:	Fakultas Teknik > S1 Teknik Industri
Depositing User:	IRFAN DAFFA DWINANDA
Date Deposited:	17 Nov 2025 02:07
Last Modified:	17 Nov 2025 02:07
URI:	http://eprints.ums.ac.id/id/eprint/139535

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