Personal Branding Arie Kriting Melalui Media Sosial Instagram

Alqorni, Muhammad Uwais and , Riski Apriliani, S.I.Kom., M.A. (2025) Personal Branding Arie Kriting Melalui Media Sosial Instagram. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi UMS_M. Uwais Alqorni.pdf Download (1MB)
	PDF (Surat Pernyataan Publikasi) Surat Pernyataan Publikasi.pdf Restricted to Repository staff only Download (627kB)

Abstract

Along with the development of the times. There has been ashift in the function of social media instagram which was initially only used as a medium for exchanging information between its users to become one of the media used to build personal branding which can help in building a career. One of the local stand up comedian who maximizes Instagram features in implementing personal branding is a stand-up comedian who is ofteh known as Arie Kriting with the instagram accound @arie_kriting. The purpose of this research is to describe Arie Kriting's personal branding through social media Instagram @arie_kriting . This study uses a qualitative content analisis method using data collection techniques in the form inline documentation techniques throgh social media. The sampling technique used is purposive sampling. This study uses the theori of eight personal branding concepts from Peter Montoya. The research results show that the Instagram account @Arie_kriting applies Peter Montoya's eight personal branding, and that Arie Kriting has shifted his personal branding to focus on expertise. Apart from that, there is also a shift in terms of personality. This shift in Arie’s personal branding was alaso influenced by issues in his personal life.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Content Analysis, Personal Branding, Instagram, Stand Up Comedian
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications > Public Relations H Social Sciences > HE Communications > Social Media > Instagram
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	MUHAMMAD UWAIS ALQORNI
Date Deposited:	13 Nov 2025 02:13
Last Modified:	13 Nov 2025 02:13
URI:	http://eprints.ums.ac.id/id/eprint/139342

Actions (login required)

View Item