Verawati, Devi and , Muhammad Fahmi Johan Syah, Ph.D (2025) Pengaruh Kualitas Layanan Dan Kemudahan Penggunaan Shopeepay Terhadap Tingkat Kepuasan Pengguna Shopee An Dukungan Sosial Dan Self-Compassion Dengan Psychological Well Being Pada Mahasiswa Akhir. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the influence of service quality and ease of use of the ShopeePay feature on the level of satisfaction of Shopee users among millennials in Kalikotes Village, Klaten Regency. This study uses quantitative research with an associative survey design, which aims to determine the relationship and influence between variables numerically. The sampling technique used is purposive sampling, namely the selection of respondents based on certain criteria, namely millennial Shopee users in Kalikotes Village who actively use the ShopeePay feature. The number of samples is 30 respondents, because it represents the characteristics of the population with limited time and access to population data that is not known for certain. The research instrument is a Likert scale questionnaire that was previously tested using a validity test to ensure each statement item is able to measure the intended variable, as well as a reliability test to ensure the consistency and reliability of the instrument. Next, classical assumption tests (normality, multicollinearity, and heteroscedasticity tests) were conducted to ensure the regression model met statistical requirements so that the analysis results were not unusual. Hypothesis testing was conducted using multiple linear regression analysis, t-test, and F-test to measure the partial and simultaneous effects between variables. The results of the analysis showed a regression equation of Y = 11.390 + 0.418X₁ + 0.343X₂ + e, with a coefficient of determination value of R² = 0.794, meaning that 79.4% of the variation in user satisfaction is explained by service quality and ease of use, while 20.6% is influenced by other factors outside the model. The t-test results show that service quality (X₁) has a positive and significant effect on user satisfaction with a t-value = 3.459 > t-table (2.051) and a significance of 0.002 < 0.05, while ease of use (X₂) has a positive but insignificant effect with a t-value = 1.955 < t-table (2.051) and a significance of 0.061 > 0.05. The F-test results show that both variables simultaneously have a significant effect on user satisfaction with F = 52.076 > F-table (5.79) and a significance of 0.000 < 0.05. The results showed that service quality had a positive and significant effect on user satisfaction, while ease of use had a positive but insignificant partial effect. However, both factors significantly influenced ShopeePay user satisfaction among millennials in Kalikotes Village, Klaten Regency. Keywords: Service Quality, Ease of Use, User Satisfaction
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Kualitas Layanan, Kemudahan Penggunaan, Kepuasan Pengguna |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Market Place/Business Online E Education > Education (General) |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > S1 Pendidikan Akuntansi |
| Depositing User: | DEVI VERAWATI |
| Date Deposited: | 04 Nov 2025 02:08 |
| Last Modified: | 04 Nov 2025 02:08 |
| URI: | http://eprints.ums.ac.id/id/eprint/139090 |
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