EFFECTIVENESS OF USING INSTAGRAM AS A PROMOTIONAL MEDIA FOR WEDDING PHOTO VENDORS IN SOLO CITY

FALAQI, YUSUF BANU and , Laili Etika Rahmawati, S.Pd., M.Pd (2025) EFFECTIVENESS OF USING INSTAGRAM AS A PROMOTIONAL MEDIA FOR WEDDING PHOTO VENDORS IN SOLO CITY. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PERPUS (1).pdf Restricted to Repository staff only Download (103kB) | Request a copy
	PDF (Naskah Publikasi) Yusuf_Banu_Falaqi_L100194142_Skripsi - SCAN logo.pdf Download (380kB)

Abstract

In the era of the rapidly growing internet, social media platforms, especially Instagram, have become an important means for photography vendors to promote their products and attract customers. This study aims to determine the effect of Instagram promotion on customer satisfaction at photography vendors in the city of Solo, whether it meets the expectations of customers who see advertisements through the vendor's Instagram. This study investigates the unique context in the city of Solo, where a photography vendor actively uses Instagram as the main promotional tool, to determine the extent of customer satisfaction with the photography services it offers. This study aims to determine the effectiveness of using Instagram as a promotional medium for wedding photography vendors in the city of Solo. This study was conducted through consumer surveys, interviews with management, and analysis of Instagram content of photography vendors in the city of Solo. The results of this study are expected to help other photography vendors, especially in the city of Solo, in understanding the role of Instagram as an effective promotional tool. In addition, the results of this study are expected to contribute to the development of the photography industry in the internet era and help photography vendors understand how to increase customer satisfaction through social media.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	photography , marketing communication, Instagram social media, photography vendor
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > Social Media H Social Sciences > HE Communications > Social Media > Instagram
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	YUSUF BANU FALAQI
Date Deposited:	14 Aug 2025 03:46
Last Modified:	14 Aug 2025 03:46
URI:	http://eprints.ums.ac.id/id/eprint/137547

Actions (login required)

View Item