Aktivitas Siber Pada Akun Instagram @Zaskiadyamecca Terhadap Palestina

Ramadani, Zahra Adila and , Rina Sari Kusuma, S.Sos., M.I.Kom (2025) Aktivitas Siber Pada Akun Instagram @Zaskiadyamecca Terhadap Palestina. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The development of social media has created a new space for social participation through cyber activities, including in supporting humanitarian issues. Influencers now play a role not only in product promotion, but also in building public opinion and inviting real actions such as donating. This study aims to describe how Zaskia Adya Mecca's credibility as an influencer is formed through her cyber activities on Instagram which can play a role in building her followers' interest in donating to Palestine. The research approach used is descriptive qualitative with data collection techniques through observation and documentation of Instagram content uploads. The analysis was carried out using Hovland's Source Credibility theory which includes three dimensions: trustworthiness, expertise, and attractiveness. The results of the study show that Zaskia's credibility is formed through consistency in raising the issue of Palestine, direct involvement in the field, and emotional closeness to her followers. Cyber activities carried out strategically and authentically also help shape positive perceptions and encourage donation participation from the audience.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Aktivitas Siber, Influencer, Zaskia Adya Mecca, Kredibilitas, Donasi, Instagram
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > Social Media > Instagram
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	ZAHRA ADILA RAMADANI
Date Deposited:	25 Jul 2025 08:06
Last Modified:	25 Jul 2025 08:06
URI:	http://eprints.ums.ac.id/id/eprint/136366

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