Pengaruh Fasilitas, Daya Tarik Wisata, Kualitas Pelayanan Dan Promosi Terhadap Minat Berkunjung Wisatawan Objek Wisata Waduk Gajah Mungkur Wonogiri

Izadin, Hendrik Urfan and , Farid Wajdi, Drs., M.M.,Ph.D (2025) Pengaruh Fasilitas, Daya Tarik Wisata, Kualitas Pelayanan Dan Promosi Terhadap Minat Berkunjung Wisatawan Objek Wisata Waduk Gajah Mungkur Wonogiri. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of facilities, tourist attractions, service quality, and promotion on tourist interest in visiting the Gajah Mungkur Reservoir tourist attraction using a quantitative associative method and purposive sampling technique on 100 respondents. Data were collected through a questionnaire that had been tested for validity and reliability, then analyzed using multiple regression and the coefficient of determination. The results showed that all four variables facilities, tourist attractions, service quality, and promotion have a positive and significant effect on tourist interest in visiting, as indicated by their respective significance values below 0.05. Therefore, improvements to these four aspects, such as additional facilities, service improvements through SOP training, and attractive promotions, are recommended to increase tourist interest in visiting. Keywords: Facilities, Tourism Attraction, Service Quality, Promotion, and Tourist Interest.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Fasilitas, Daya Tarik Wisata, Kualitas Pelayanan, Promosi, dan Minat Berkunjung Wisatawan
Subjects: H Social Sciences > HD Management, Business and Labor
H Social Sciences > HD Management, Business and Labor > Management
H Social Sciences > HD Management, Business and Labor > Management > Marketing Management
H Social Sciences > HD Management, Business and Labor > Management > Promosi
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: HENDRIK URFAN IZADIN
Date Deposited: 21 Jul 2025 05:27
Last Modified: 12 Sep 2025 03:07
URI: http://eprints.ums.ac.id/id/eprint/136194

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