Musthofa, Azhar Ratama and , Dr. Edy Purwo Saputro SE, M Si (2025) Strategi Public Relation Lembaga Amil Zakat Sukoharjo Peduli Dalam Meningkatkan Brand Awareness. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
Naskah Publikasi (2).pdf Download (654kB) |
|
PDF (Surat Pernyataan Publikasi)
Surat pernyataan publikasi ilmiah (1).pdf Restricted to Repository staff only Download (408kB) |
Abstract
The role of Public Relations of a district-scale zakat institution is very important and always needed, but now there are many competitors emerging so that Public Relations will increase brand awareness of the institution with a Public Relations strategy. Then the purpose of this study is to analyze the public relations strategy of the Sukoharjo Peduli Zakat Institution in increasing brand awareness. This study uses a qualitative research method with a description format. Data collection through interviews conducted with informants, where researchers directly visited the LAZ Sukoharjo Peduli head office to conduct interviews with the General Manager of LAZ Sukoharjo Peduli and the Fundraising Manager, in addition researchers took data from related journals as supporting data for this study. This study uses the concept of practice from the theory of Scott M. Cutlip, Allen H. namely products such as advertising products and effective communication to earn income. Publicity carried out by LAZ Sukoharjo Peduli is a socialization program to introduce it to the public. Then lobbying is to obtain cooperation with agencies and in-depth knowledge about the institution. fundraising carried out is direct fundraising and indirect fundraising and special events.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | public relations, brand awareness, lembaga amil zakat |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > Public Relations |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | RATAMA AZHAR MUSTHOFA |
| Date Deposited: | 18 Jul 2025 00:57 |
| Last Modified: | 18 Jul 2025 00:57 |
| URI: | http://eprints.ums.ac.id/id/eprint/135429 |
Actions (login required)
 |
View Item |
