Ramadhan, Alfian Rizki and -, Agus Triyono, S.Sos., M.Si. (2025) Motif Dan Kepuasan Penonton Konten Rekap Film Di Channel Youtube @ALBUMFILM Pada Mahasiswa Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
YouTube has become one of the most widely used digital platforms for consuming various types of content, including film recaps. The @AlbumFilm YouTube channel is particularly popular among university students due to its clear and interactive presentation of film recap content. This study aims to identify the motives and satisfaction of Universitas Muhammadiyah Surakarta students in watching film recap content on the @AlbumFilm YouTube channel and to measure the level of satisfaction gap (Discrepancy Gratification). This research employs a descriptive quantitative approach based on Palmgreen’s Uses and Gratifications Model. Data was collected through questionnaires distributed to 100 Universitas Muhammadiyah Surakarta students using a probability sampling technique. The results indicate that students' primary motive for watching film recap content on @AlbumFilm is entertainment (94%), followed by information-seeking (90%), social integration and interaction (89%), and personal identity (78%). The highest satisfaction level was also in the entertainment aspect (95%), followed by social integration and interaction (93%), information (92%), and personal identity (79%). The T-Test results show no significant difference between motives and satisfaction (p = 0.227), indicating that students' expectations of the content have been met. However, a slight gap was observed in the information aspect, where Gratification Sought (GS) was higher than Gratification Obtained (GO). These findings suggest that while @AlbumFilm effectively meets most audience expectations, the informational aspect could be further enhanced.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | motives, satisfaction, movie recap, YouTube, Uses and Gratifications. |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | ALFIAN RIZKI RAMADHAN |
| Date Deposited: | 08 May 2025 06:51 |
| Last Modified: | 08 May 2025 06:51 |
| URI: | http://eprints.ums.ac.id/id/eprint/134561 |
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