Noegroho, Dias Diastyarno and , Dr. Budi Santoso, M.Si. (2025) Pengaruh Konten Instagram Studio Antelope Terhadap Pemahaman Seputar Film Pada Mahasiswa Prodi Ilmu Komunikasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi,)
PENGARUH KONTEN INSTAGRAM STUDIO ANTELOPE fix perpus.pdf Download (654kB) |
|
PDF (Surat Pernyataan Publikasi)
UNGGAH Diastyarno.pdf Restricted to Repository staff only Download (308kB) | Request a copy |
Abstract
The degree to which UMS Communication Science students comprehend the @studioantelope Instagram account in terms of film information fulfillment (shooting procedures, film updates, etc.) is assessed in this study. To assess the degree of comprehension and fulfillment of information in UMS Communication Science Student Films, Hovland's SOR (Stimulus, Organism, Response) theory is applied. This study views reality as quantifiable and objective, which the scientific method can explain via the use of a positivist worldview and a quantitative methodology. especially to gauge the level of comprehension of UMS Communication Science student films. One hundred followers of @Studioantelope and communication science students were given questionnaires to complete in order to gather data. This information was gathered using Yamane's formula. Purposive sampling was utilized to choose respondents based on predetermined standards in order to guarantee the authenticity of the data. Simple Linear Regression and Pearson Product Moment were used to examine the data validity and assess the study findings. The study's findings show that respondents' comprehension and awareness of the context of information about movies are influenced by media exposure from @studioantelope, as evidenced by the high values of efficiency, effectiveness, and satisfaction indicators on the student understanding variable and frequency, attention, and duration indicators on the media exposure variable. The effect of the media exposure variable with relation to movies (X) is 67.9%, while other factors affect 32.1% of the variable knowledge of communication science students (Y).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Stimulus, Organism, Respons, Instagram, Sosial Media |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > Social Media > Instagram |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | DIASTYARNO NOEGROHO |
| Date Deposited: | 08 May 2025 00:20 |
| Last Modified: | 08 May 2025 00:20 |
| URI: | http://eprints.ums.ac.id/id/eprint/134293 |
Actions (login required)
 |
View Item |
