Strategi Integrated Marketing Communication Pada Penjualan Produk Jamu Kita Kabupaten Kebumen

Azca, Awang Samudera and , Drs. Joko Sutarso, M.Si. (2025) Strategi Integrated Marketing Communication Pada Penjualan Produk Jamu Kita Kabupaten Kebumen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Skripsi_kualitatif_Jamu_kita (Revisi 5).pdf Download (282kB)
	PDF (Surat Pernyataan Publikasi) UNGGAH Awang.pdf Restricted to Repository staff only Download (301kB) | Request a copy

Abstract

Marketing communications are used by business actors as a means of informing, convincing and reminding consumers directly or indirectly in selling goods and services. This research was conducted to find out the Integrated Marketing Communication Strategy for Sales of Our Jamu Products in Kebumen Regency. This research process uses a descriptive qualitative method with the aim of explaining the phenomenon through collecting the data studied. Data collection techniques are direct observation, interviews with informants, and documentation. The sampling technique uses snowball sampling (Purposive Sampling). The data analysis technique in this research is using data source triangulation by comparing the data obtained with the theory used. The results of this research show that the Integrated Marketing Communication of the Jamu Kita company uses marketing communication channels through WhatsApp and word of mouth media in the community. Meanwhile, the relationship between IMC theory and the results of this research is that IMC theory emphasizes modern marketing communication systems and effective marketing to customers. Apart from that, don't forget that Jamu Kita also carries out offline promotions using a word of mouth system.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Integrated Marketing Communication, Word of Mouth, Marketing Communication, Jamu Kita
Subjects:	H Social Sciences > HE Communications H Social Sciences > HT Communities. Classes. Races
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	AWANG SAMUDERA AZCA
Date Deposited:	10 Mar 2025 01:45
Last Modified:	10 Mar 2025 01:45
URI:	http://eprints.ums.ac.id/id/eprint/133133

Actions (login required)

View Item