Pemanfaatan Media Sosial Instagram Sebagai Media Promosi : Perspektif Ekologi Media

Jati, Bagas Prasetya and , Dr. Dian Purworini, S.Sos., M.M (2025) Pemanfaatan Media Sosial Instagram Sebagai Media Promosi : Perspektif Ekologi Media. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) FILE PJE.pdf Download (440kB)
	PDF (Surat Pernyataan Publikasi) UNGGAH Bagas.pdf Restricted to Repository staff only Download (300kB) | Request a copy

Abstract

This study analyzes the use of social media as a promotional medium. This study aims to determine what forms of promotion are carried out by the @lokanantabloc account on Instagram and the effectiveness of the messages conveyed through its content. This study uses a qualitative descriptive research type using media ecology theory. The paradigm used in this study is the constructivism paradigm with data collection techniques using interviews and observations conducted on informants. The informant retrieval technique uses purposive sampling where informants will be selected according to the researcher's criteria. These criteria include two stakeholders from Lokananta and three people from followers on the @lokanantabloc Instagram account. The validity test used is data source triangulation. Secondary data is used as relevant data so that it can be a reference in this study. While primary data is used from data obtained through journals, articles, books, the internet, and others. The data analysis used is interactive analysis from Miles and Huberman

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Social Media, Instagram, Ecology Media, Promotion.
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > Media Massa
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	BAGAS PRASETYA JATI
Date Deposited:	19 Feb 2025 06:32
Last Modified:	19 Feb 2025 06:39
URI:	http://eprints.ums.ac.id/id/eprint/132783

Actions (login required)

View Item