Analisis Faktor Risiko Kritis Tahap Pemasaran Pada Proyek Pembangunan Perumahan Di Kabupaten Karanganyar

Andriani, Salsabilla Isya and , Budi Priyanto, S.T., M.T. (2025) Analisis Faktor Risiko Kritis Tahap Pemasaran Pada Proyek Pembangunan Perumahan Di Kabupaten Karanganyar. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Population growth in Karanganyar Regency which continues to increase every year makes the comunity's need for housing increasingly high. This is an opportunity for housing developers. There are many risks in the development of housing projects, especially at the marketing stage of housing project development. The research method used is the likert scale method using ISO 31000 measurements. The results of the study obtained 23 risk factor indicators at the marketing stage. There are two risk categories, high and medium. High risk factors are inappropriate marketing methods and marketing media that are not carried out optimally. With the risk factors that have been identified at the marketing stage, developers are expected to be able to minimize the risks that will occur at the marketing stage of housing development projects.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	pemasaran, pengembang perumahan, faktor risiko
Subjects:	T Technology > TA Civil Engineering T Technology > TH Building construction
Divisions:	Fakultas Teknik > S1 Teknik Sipil
Depositing User:	SALSABILLA ISYA ANDRIANI
Date Deposited:	17 Feb 2025 03:58
Last Modified:	18 Mar 2025 07:46
URI:	http://eprints.ums.ac.id/id/eprint/132078

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