Pramithasari, Eryne Dewi and , Sidiq Setyawan, S.I.Kom., M.I.Kom. (2025) Komunikasi Pemasaran Infobank Institute dalam Dunia Digital. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Infobank Institute is an institution that focuses on aspects of human resource development, by integrating digital marketing in research and consultancy programs. Infobank Institute uses various digital marketing strategies, including giving awards to banks that perform very well, providing assistance (consulting) to the industry, compiling annual reports for several clients, writing books for several CEOs, using social media, online campaigns, website development, partnerships with companies and universities, as well as the use of technology. Integrating digital marketing in research and consultancy programs can increase the visibility and reputation of the Infobank Institute. This research aims to examine how effective the marketing communication strategy implemented by the InfoBank Institute through digital media is in reaching its target audience. The method used in this research is descriptive qualitative. Data collection was carried out with documentation on the official website: infobanknews.com, Instagram: @infobank_official, and YouTube account: Infobanktv. The results of this research show that the Infobank Institute has maximized digital media to upload any interesting information (share). However, there is still very little optimization done on social media. Various tools have been used optimally, information is uploaded not only via Instagram feeds but also uploaded via Instagram stories, websites and YouTube (manage). However, they have not had an empathetic conversation with their followers (engage).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Circular Model of Some, Digital Marketing, Infobank |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | ERYNE DEWI PRAMITHASARI |
| Date Deposited: | 12 Feb 2025 04:07 |
| Last Modified: | 12 Feb 2025 04:07 |
| URI: | http://eprints.ums.ac.id/id/eprint/132027 |
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