Sari, Rizka Junita and , Yudha Wirawanda, S.I.Kom., M.A. (2025) Representasi Maskulinitas Pada Video Musik K-Pop Enhypen Melalui Analisis Semiotika Roland Barthes. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASKAH PUBLIKASI.pdf Download (408kB) |
|
PDF (Surat Pernyataan Publikasi)
Pernyataan Publikasi - Rizka.pdf Restricted to Repository staff only Download (226kB) |
Abstract
K-Pop industry uses music videos as a medium for album promotion for every artist who makes a comeback. Music videos can also be a means of communication to convey the message of a song in visual form. Masculinity in K-Pop music videos has been dominated by a new concept of masculinity. This research aims to gain an understanding of masculinity in popular culture which is now dominated by modern masculinity. This research uses a descriptive qualitative approach and Roland Barthes semiotic analysis. The subjects of this research are Enhypen's music videos Given-Taken, Drunk-Dazed, and Future Perfect (Pass The MIC). Masculine signs in Enhypen's music videos are seen based on visual signs including physical areas, the attributes they use, expressions, body gestures, camera angles, background and behavior. The research results show that there are four characteristics of Chafetz's masculinity that are reflected in Enhypen's music videos, namely physical appearance, emotional, interpersonal and personal character. This research found that the masculinity contained in Enhypen's music videos is soft masculinity, men who are good at controlling their emotions, building a free life as a representation of masculinity in the 1990s, as well as an ambitious and adventurous personal character.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Enhypen, K-Pop, Masculinity, Music Video. |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | RIZKA JUNITA SARI |
| Date Deposited: | 12 Feb 2025 06:53 |
| Last Modified: | 12 Feb 2025 06:53 |
| URI: | http://eprints.ums.ac.id/id/eprint/131985 |
Actions (login required)
 |
View Item |
