Potensi Pengembangan Umkm Kemeja Dan Blouse Wanita Sebagai Produk Best Seller Dalam Implementasi Kegiatan Wirausaha Merdeka 2023

Yani, Ardelia Septi and , Dr. Banu Witono, S.E., M.Si (2025) Potensi Pengembangan Umkm Kemeja Dan Blouse Wanita Sebagai Produk Best Seller Dalam Implementasi Kegiatan Wirausaha Merdeka 2023. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

His thesis is the result of research that describes the results of the 2023 Independent Entrepreneurship Program implemented by the author during a series of activities. The Independent Entrepreneurship internship program is a forum to help students gain experience in the real world of work and can develop their interest in entrepreneurship. Before running this program, students or authors gain knowledge from mentors who are experienced in the field of entrepreneurship. Things that need to be understood when starting and running a business, namely the development of women's shirts and blouses that have great opportunities to meet the growing market demand, especially among female consumers who prioritize fashion trends and quality. In this study, a study was conducted on the factors that influence product competitiveness, such as material quality, design innovation, digital-based marketing strategies, and the use of e-commerce as the main distribution channel. In addition, this study also looks at the challenges faced by MSMEs in increasing production capacity and facing market competition. The results of the study show that with the right approach in resource management, market research, and effective marketing, MSMEs engaged in the production of women's shirts and blouses have the potential to develop into superior products that can achieve the title of best seller. This has the potential to not only increase the competitiveness of MSMEs in the national market, but also open up opportunities for expansion into the international market. Therefore, entrepreneurial activities integrated with the 2023 Independent Entrepreneurship program can be a catalyst in empowering MSMEs and their contribution to inclusive economic growth and the creation of new jobs, especially in the fashion industry sector.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	MSMEs, Shirt & Blouse Product Development, Entrepreneurship
Subjects:	H Social Sciences > HC Economic Development H Social Sciences > HC Economic Development > UMKM H Social Sciences > HF Commerce > Accounting H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Depositing User:	ARDELIA SEPTI YANI
Date Deposited:	07 Feb 2025 06:21
Last Modified:	11 Sep 2025 03:39
URI:	http://eprints.ums.ac.id/id/eprint/131434

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