Santi, Nabila Chandra Permata and , Andy Dwi Bayu Bawono, S.E., M.Si., Ph.D (2025) Analisis Kelayakan Usaha Pada Usaha Fashion Streetwear. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the business feasibility study of the Zephyr Apparel streetwear fashion business, which is the implementation of the Independent Entrepreneurship Program of universitas Muhammadiyah Surakarta in 2023. This reseach uses a qualitative approavh with the type of data used primary and secondari data. This research uses observation and documentation methods to obtain and collect data. The result of this study based on the technical and technological aspects of the Zephyr Apparel business have utilized existing technology, in addition, the assessment of market and marketing aspect, enviromental aspect, and financial aspect has been feasible and meets criteria of this fashion business.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | business feasibility analysis, fashion, streetwear |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce > Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Akuntansi |
| Depositing User: | NABILA CHANDRA PERMATA SANTI |
| Date Deposited: | 07 Feb 2025 08:17 |
| Last Modified: | 07 Feb 2025 08:17 |
| URI: | http://eprints.ums.ac.id/id/eprint/131319 |
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