Strategi Pengembangan Produk Mango Smooth Melalui Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta Tahun 2023

Atmadinina, Wiwin and , Banu Witono,S.E., M.Si., AK., CA (2025) Strategi Pengembangan Produk Mango Smooth Melalui Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta Tahun 2023. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The Independent Entrepreneurship Program is part of the Ministry of Education's initiative aimed at creating a new, engaging, and innovative learning culture to achieve business success through entrepreneurial skills. The program consists of several stages, namely program registration and socialization, workshops and seminars, internships, start-up acceleration, proposal and pitching, and expos. This study focuses on the product development strategy of Mango Smooth through the Independent Entrepreneurship Program of Muhammadiyah University of Surakarta in 2023. The main focus is on the development and marketing of the Mango Smooth product, as well as leveraging the potential within the Independent Entrepreneurship Program to support new businesses. The research was conducted over a period of 5 months, from August 5, 2023, to December 3, 2023. Each stage of the program contributed significantly to the growth and development of the Mango Smooth business, from theoretical training, hands-on practice, expert guidance, to opportunities for presenting and marketing the product to a wide audience, which collectively helped enhance the participants' skills and understanding in running a business

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Product Development Strategy, Mango Smooth, Independent Entrepreneurship Program of Muhammadiyah University of Surakarta, Entrepreneurship
Subjects:	H Social Sciences > HC Economic Development > UMKM H Social Sciences > HF Commerce > Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Depositing User:	WIWIN ATMADININA
Date Deposited:	04 Feb 2025 02:17
Last Modified:	11 Sep 2025 01:34
URI:	http://eprints.ums.ac.id/id/eprint/130803

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