Imammudin, Yusuf and , Liana Mangifera, S.E., M.M (2024) Pengaruh Consumption Values Terhadap Niat Pembelian Sepeda Listrik Dengan Green Trust Sebagai Mediasi (Studi Pada Generasi Z di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research aims to analyze the influence of consumption values on the intention to purchase electric bicycles with green trust as mediation. This research method is quantitative. The population in this study is all the people of Surakarta who have the potential to buy electric bicycles as alternative transportation. The sample for this research is Generation Z in Surakarta who have the potential to buy an electric bicycle as an alternative transportation. The research sample consisted of 229 respondents. Sampling will be carried out using Probability Sampling. This research will rely on primary data, which is obtained directly from predetermined sources through interviews, observations, or measurements using questionnaires. In this research, data analysis will use Structural Equation Modeling - Partial Least Squares (SEM-PLS). The research results show that Functional Value, Emotional value, Green perceived value and green trust have a positive effect on green purchase intention. Social value has a negative effect on green purchase intention. Green trust can mediate the relationship between functional value and green purchase intention. Green trust cannot mediate the relationship between social value and green purchase intention. Green trust can mediate the relationship between emotional value and green purchase intention. Green trust can mediate the relationship between green perception and green purchase intention.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | sudah di upload di HIRARKI (Jurnal Ilmiah Manajemen dan Bisnis) |
| Uncontrolled Keywords: | Consumption Values, Green Trust, Niat Pembelian, Sepeda Listrik |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Management H Social Sciences > HD Management, Business and Labor > Management > Marketing Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | YUSUF IMAMMUDIN |
| Date Deposited: | 18 Jan 2025 03:37 |
| Last Modified: | 18 Jan 2025 03:38 |
| URI: | http://eprints.ums.ac.id/id/eprint/130088 |
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