Pengaruh Competency, Bank Image, Accesibility Terhadap Loyalitas Nasabah Dengan Mediasi Kepuasan Nasabah Pada Bank Jateng Cabang Syariah Surakarta

Arafat, Rendy and , Drs. M.Farid Wajdi, M.M., Ph.D. and , Ihwan Susila., S.E., M.Si., Ph.D. (2022) Pengaruh Competency, Bank Image, Accesibility Terhadap Loyalitas Nasabah Dengan Mediasi Kepuasan Nasabah Pada Bank Jateng Cabang Syariah Surakarta. Thesis thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) naskah publikasi rev2.pdf Download (1MB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (1MB)
	PDF (Bab I) BAB I.pdf Restricted to Repository staff only Download (315kB) | Request a copy
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (382kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (370kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (602kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (299kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (321kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (317kB) | Request a copy
	PDF (Pernyataan Publikasi ilmiah) surat pernyataan publikasi ilmiah.pdf Restricted to Repository staff only Download (51kB) | Request a copy

Abstract

The development of the banking industry in Indonesia is growing rapidly and every bank is competing with each other to reach customers. Various efforts have been made to be at the forefront and customer loyalty is an important aspect to maintain the continuity of the banking business. Many factors influence customer loyalty. This study aims to analyze the effect of Competency, Image and Accessibility on customer loyalty mediated by customer satisfaction at PT Bank Pembangunan Daerah Jawa Tengah Syariah Surakarta Branch. The research method used is quantitative with Accidental Random Sampling sampling technique. The data analysis technique uses Partial Least Square with SmartPLS 3.0 software. The results of the study show that: 1) Competency, Image and Accessibility have an influence on customer satisfaction, 2) Customer satisfaction has an influence on customer loyalty. 3) customer satisfaction can mediate between competency, image and accessibility to customer loyalty.

Item Type:	Thesis (Thesis)
Uncontrolled Keywords:	Loyalitas Nasabah, Kepuasan Nasabah, Competency, Bank Image dan Accesibility
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	RENDY ARAFAT
Date Deposited:	07 Mar 2022 02:34
Last Modified:	07 Mar 2022 02:34
URI:	http://eprints.ums.ac.id/id/eprint/98948

Actions (login required)

View Item