Analisis Bauran Pemasaran, Kualitas Pelayanan, Citra Merek Terhadap Keputusan Pembelian Produk Rowndivision

Santosa, Rizky Darma and , Drs. Wiyadi, M.M., Ph.D. (2022) Analisis Bauran Pemasaran, Kualitas Pelayanan, Citra Merek Terhadap Keputusan Pembelian Produk Rowndivision. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, price, location, promotion, service quality, and brand image on Rowndivision's product purchasing decisions. The population in this study were all buyers of Rowndivision products. Based on the sampling the number of samples used in this study were 131 respondents. Based on the results, product quality (X1) has a significant influence on purchasing decisions. Price (X2) has a significant influence on purchasing decisions. Location (X3) has a significant influence on purchasing decisions. Promotion (X4) does not have a significant effect on purchasing decisions. Service quality (X5) has a significant influence on purchasing decisions. Brand image (X6) has a significant influence on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Service Quality, Promotion, Price and Satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIZKY DARMA SANTOSA
Date Deposited:	25 Feb 2022 07:36
Last Modified:	25 Feb 2022 07:36
URI:	http://eprints.ums.ac.id/id/eprint/98794

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