Pengaruh E-Wom, Ease Of Use, Dan Trust Terhadap Keputusan Pembelian Di Tokopedia

Utomo, Wahyu Tri and , Sri Murwanti, S.E., M.M. (2022) Pengaruh E-Wom, Ease Of Use, Dan Trust Terhadap Keputusan Pembelian Di Tokopedia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of e-wom, ease of use and trust on purchasing decisions at Tokopedia. This research is a quantitative research using primary data obtained through a questionnaire. The sampling technique used in the study was purposive sampling which resulted in 100 selected samples from Faculty of Economic Business University Muhammadiyah Surakarta for research. This research uses SPSS 15 software to process research data. method of data analysis using multiple linear regression. the results of the study show that e-wom, ease of use, and trust have a positive and significant effect on purchasing decisions at Tokopedia.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	e-wom, ease of use, trust, purchase decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Wahyu Tri Utomo
Date Deposited:	08 Feb 2022 03:28
Last Modified:	08 Feb 2022 03:28
URI:	http://eprints.ums.ac.id/id/eprint/97128

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