Pengaruh Brand Image Harga Dan Kualitas Terhadap Keputusan Pembelian Smartphone Samsung

Praditya, Wahyu Fadilla and , Zulfa Irawati, S.E, M.Si (2022) Pengaruh Brand Image Harga Dan Kualitas Terhadap Keputusan Pembelian Smartphone Samsung. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Smartphones are small communication tools that can do whatever consumers need in one device. For example, a smartphone can be used to take pictures or videos, it can also be used to do office work without having to open a computer, and so on. Smartphone is a communication tool that is important to use today considering the times that have changed to be modern and quite rapidly. The type of research used in the research to be conducted is quantitative research. This type of quantitative research uses methods by collecting data in the form of numbers and can be measured by using statistical techniques. The figure was originally obtained from the answers to the questionnaire answered by the respondent then calculated and then entered into data. This research is quantitative in nature where the data generated will be in the form of numbers. The data that has been obtained is analyzed using the SPSS 15 application. This study aims to analyze the effect of Brand Image, Price and Quality on Samsung Smartphone Purchase Decisions. to buy a Samsung smartphone. There is no influence between Brand Image and Samsung Smartphone purchase decisions. There is an influence between the price and the decision to purchase a Samsung Smartphone. There is an influence between Quality and the decision to purchase a Samsung Smartphone.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Brand Image, Price, Quality, Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WAHYU FADILLA PRADITYA
Date Deposited:	08 Feb 2022 07:39
Last Modified:	08 Feb 2022 07:39
URI:	http://eprints.ums.ac.id/id/eprint/97110

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