Pengaruh Brand Awareness, Brand Image, Dan Brand Trust Terhadap Minat Pembelian Pada Produk MS GLOW (Studi Empiris Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

Maharani, Latifah Ridha and , Soepatini, SE, MSi,PhD (2021) Pengaruh Brand Awareness, Brand Image, Dan Brand Trust Terhadap Minat Pembelian Pada Produk MS GLOW (Studi Empiris Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of brand awareness, brand image, and burden of trust on purchase intention of MS Glow products. This research is a quantitative research using primary data. The population of this study were students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta with a total sample of 125 respondents. The sampling technique used was non-probability sampling, namely non-random sampling. While the analysis technique used is instrument test, classical assumption test and partial hypothesis test and the coefficient of determination (R2) is used to obtain accurate data results. The results of this study indicate that there is an influence of brand awareness, brand image, and the burden of trust on purchasing interest in the respondents of MS Glow products, namely students of the Faculty of Economics and Business, Muhammadiyah University, Surakarta..

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Awareness, Brand Image, Brand Trust, and Purchase Interest
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LATIFAH RIDHA MAHARANI
Date Deposited:	17 Nov 2021 03:34
Last Modified:	17 Nov 2021 03:34
URI:	http://eprints.ums.ac.id/id/eprint/95814

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